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South Asian Women Create Social Media Campaign To Challenge Stigma Around Dark Skin

''The idea that fair skin is the epitome of beauty is a concept that has been perpetuated in accordance with Eurocentric standards for many generations. In South Asian countries like India, bleaching and fairness creams are a must for women looking to achieve the things society determines they should – marriage prospects, career, admiration for their appearance.

The country’s first and most well-known skin lightening cream Fair and Lovely, launched in 1978, spearheaded the consumer obsession around the pursuit for light skin, which today is a multi-million dollar a year industry, growing at the rate of 10-15% annually. It’s not just for women, as the men’s skin-lightening cream demographic is said to be growing at a rate of 25% per year...''

by GirlTalkHQ