The Ice Bucket Challenge Just Secured a Major Scientific Breakthrough
- Anna Mae
- Aug 10, 2016
- 1 min read
''Throughout 2014, social media was awash with videos of people pouring buckets of ice and water over their heads. The internet craze took the world by storm, with over 17 million people posting their videos online in an effort to raise money for ALS. These videos were seen by an incredible 440 million people worldwide, and raised over $115 million USD.
Dismissed as "slacktivism" by some, the viral challenge has just proven its worth in a big way.
Today, the ALS association announced that the Ice Bucket Challenge has funded a dramatic scientific breakthrough — researchers have identified a new gene contributing to the progressive neurodegenerative disease...''
by Paul Abernethy
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