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Adidas teases first-ever sneaker made from ocean plastic

''Adidas is releasing the first sneaker made from repurposed ocean waste later this year. This is the latest step in a wide ranging plan to improve the company’s social and environmental footprint.

The brand developed a process for culling ocean plastic pollution and turning it into yarns and filaments for a flexible sports shoe and other apparel. While the product line will be ready for purchase in 2016, it’s still mostly a symbolic gesture that demonstrates the brand’s willingness to curb its environmental impact.

Plastic pollution is becoming an increasingly dire problem for the world’s oceans. Each year, 8 million tons, or 16 billion pounds (7.2 billion kilograms) of plastic enter the world’s oceans. There are about 5.25 trillion pieces of plastic in the oceans today...''

by Joe McCarthy