3 disastrous marketing F%$# up stories you should learn from

''Battling chaotic workflows, long review & approval processes, and poor cross-team communication? Read our tales of killer marketing catastrophes, and learn how to avoid them yourself.

Story 1. Navigating the digital assets mess: "last-complete-final-Final(V20)_copy.jpg"

Marketers: Do you ever bang your head against the wall after receiving yet another “final” design that completely disregards the creative brief?

Designers: Have you ever strained a muscle rolling your eyes at marketers who leave vague feedback or needlessly complicate the original plan? Creative collaboration inevitably involves rehashing and revising work, resulting in dozens of files and a complicated mess of drafts, mockups, and version histories...''

by Wrike